I was not able to attend AWS re:Invent 2016 but decided to blog about the general sessions since they are being live streamed. If you are interested, please click here to read my AWS re:Invent 2016 first keynote recap from Wednesday and here to read my AWS re:Invent 2016 second keynote recap from Thursday.
This year’s AWS re:Invent is bigger than ever with ~32,000 attendees and the conference is fast becoming the must attend enterprise technology event. After a couple of days of hands-on labs, classes, hackathons and breakout sessions, the first general session took place Tuesday night. Following recent tradition, James Hamilton, VP and Distinguished Engineer at Amazon Web Services, led off with “Tuesday Night Live at AWS re:Invent.”
This session is typically an opportunity for Hamilton to give the public a behind the scenes look at some of the inner workings of AWS and to show off their technical innovation chops. That was definitely front and center with updates on things like Amazon’s network architecture and transition to renewable energy in their data centers. However, Hamilton was also clearly targeting his message to enterprises and Fortune 500 companies, specifically those who are considering AWS or are just dipping their toes in the world’s largest cloud. The not so subtle message Hamilton delivered to enterprises were, “You and your vendor partners can’t even come close to what we can build and maintain; so stop trying to build your own data centers and come to AWS.”